TO EARN MONEY IN YOUR HEART-CENTERED BUSINESS, YOU NEED TO FIGURE OUT:
- What you have been PREPARED for all your life
- How to use this to solve a PROBLEM
- WHO has this problem
- WHY you want to create this particular business
- How to CLEARLY and SIMPLY explain what you do
- What your preferred LIFESTYLE is, and how that fits into the way you want to work
- How to create a BRAND that speaks to your favourite clients and is an expression of who you are.
After spending nearly three years of soul searching, spinning, worrying, and lots of changing of direction I finally had enough. I committed to figuring this out!
There HAD to be a way for creative people to get clear and niche in without feeling that they're selling out.
I spoke to many of my colleagues and friends who had the same problem, read everything I could on the topic, dug into the science of the brain and the psyche of introverted, heart-centered, creative, sensitive people.