So, how does this work?
Module 1 - Your Why
- What do you stand for? (Values Convictions, Quirks..)
- What is your purpose?
- The big WHY behind your business
- Write your manifesto
Module 2 - Your What
- What’s your expertise?
- What’s your passion?
- What’s your story?
- What do you love?
- What is your deepest wound?
- Pulling it all together to figure out what you can do
Module 3 - Verify
- Let’s do some market research
- Dream up your ideal client
- Find her, and interview her, begin a file with ‘real talk’
- Do a survey
Module 4 - Pulling it all together
- Write down your why, your what, your who
- Now lets look at your How
- Whats the journey you take your clients on?
- Putting it all together
- Body test to make sure its right