So, how does this work?


Module 1 - Your Why

  • What do you stand for? (Values Convictions, Quirks..)
  • What is your purpose?
  • The big WHY behind your business
  • Write your manifesto


Module 2 - Your What

  • What’s your expertise?
  • What’s your passion?
  • What’s your story? 
  • What do you love?
  • What is your deepest wound?
  • Pulling it all together to figure out what you can do


Module 3 - Verify

  • Let’s do some market research
  • Dream up your ideal client
  • Find her, and interview her, begin a file with ‘real talk’
  • Do a survey


Module 4 - Pulling it all together

  • Write down your why, your what, your who
  • Now lets look at your How
  • Whats the journey you take your clients on?
  • Putting it all together
  • Body test to make sure its right
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